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Winston Peraza

DESIGNER / VISUAL ARTIST / CREATIVE LEADER

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Marks

I wanted to get to know these forms; to see if I could take these simple and primitive markings and infuse them with meaning and emotion. The idea of taking such basic gestures and transforming them into “stories” through a process that is both rudimentary and sophisticated is what drives this work.

Much like in my other life as a graphic designer, I have created a series of raw, “viable options” and taken each one through a production process involving scale, form, volume and texture. It was during the physical production of these pieces, that I began to discover the stories and ideas that each mark could potentially (perhaps arbitrarily) convey, thus I got a bit closer to understanding that this may be how conventional communication works.

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Contradiction.jpg